...combining the art and science of digital marketing to achieve meaningful results.

Integrated Marketing Communications - RIGHT 4


With tremendous advancements in database marketing and business intelligence tool sets, like never before, marketers are well-positioned to assess marketing effectiveness, attribute results via explicit means and derive a more timely and accurate assessment of return on marketing investment (ROMI).

The white paper, INTEGRATED MARKETING COMMUNICATIONS - RIGHT4 has been written to provide marketers, specifically community bank “C” suite and marketing management with a process framework within which those who develop and execute strategy with integrated marketing tactics, both online and offline can identify and manage the key drivers of marketing communications success. Take a moment to download our white paper and let us know if you are interested in having a conversation with us to see how Digital Intersection can support your organization’s customer acquisition, retention and growth objectives.




Download White Paper

Recent Blog Posts

December 18, 2011
So, You think Direct Mail is Dead...Well You're Dead Wrong.

According to DMA 2011 Statistical Fact Book a catalog lead costs $47.61, while email comes in at $53.85 per lead, and, what is more, the response rate to direct mail h...

August 11, 2011
Social Media: How Might Google+ Benefit the B2B Marketer

Speculation abounds as to just how Google+ will benefit B2B marketers. One interesting early perspective came from the UK. Doug Taylor, writing at Collier-Pickard's In...

November 05, 2011
Optimizing Your Email Campaigns

Are you getting the most out of your email marketing efforts? No different than direct mail, if you're not providing your audience with relevant content, at the rig...

July 29, 2011
The Value of Direct Mail - It Delivers...

Unlike traditional advertising e.g. broadcast TV, print, radio etc., direct mail, by it's very nature, is delivered to the target audience in an uncluttered manner to...

May 04, 2011
What's the Strategy Behind Integrated Marketing?

You've likely heard the old advertising axiom of "delivering the 'right' message to the 'right' audience at the 'right' time." Well, its clear today that in the dig...

June 02, 2011
The Better the Integration...The Better

We continue to read and hear much about the power of integration in marketing. So what is it all about. The answer is quite simple. Integration of marketing communicat...

April 27, 2011
What is it about Integrated Marketing?

How often have you been in conversation (virtual or face-to-face) with a marketer and the words 'integrated marketing' floated into the conversation? Have you stopped...

March 07, 2011
Setting & Executing the Integrated Marketing Plan

Although most business executives and their marketing staffs have likely put in place a marketing plan for 2011, if you haven't done so at this point, now is the time...

View all

Contact Us

Let's Talk!