With tremendous advancements in database marketing and business intelligence tool sets, like never before, marketers are well-positioned to assess marketing effectiveness, attribute results via explicit means and derive a more timely and accurate assessment of return on marketing investment (ROMI).
The white paper, INTEGRATED MARKETING COMMUNICATIONS - RIGHT4 has been written to provide marketers, specifically community bank “C” suite and marketing management with a process framework within which those who develop and execute strategy with integrated marketing tactics, both online and offline can identify and manage the key drivers of marketing communications success. Take a moment to download our white paper and let us know if you are interested in having a conversation with us to see how Digital Intersection can support your organization’s customer acquisition, retention and growth objectives.
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