Whether it’s a stand-alone direct mail package or a full marketing campaign, we can help with concept, content, planning and execution.
From design to content to custom list development, our extensive experience in email marketing allows us to provide strategic planning, engaging content, and great design in a responsive template. We utilize email-marketing platforms that deliver the flexibility to launch effective campaigns and provide robust back-end analysis.
We provide strategic data-driven, solutions across multiple digital media platforms. We approach each client’s needs with an in-depth analysis of their past and recent online marketing program experience. Collaboration with the client is key to building a customized integrated digital media strategy to achieve their marketing objectives and maximize their return on investment.
Direct Mail? Yes, Direct Mail. Yes, really.
Direct Mail is personal; it’s targeted; it’s accountable; and it’s tangible. And when done right, it’s effective.
Our extensive experience in strategy development, direct mail production, and execution, consistently pays off for our clients in direct mail campaigns that maximize their return on investment dollars.
And consumers do love direct marketing – especially when it’s communicating information about topics like health products and financial services.
Understanding the nuances of securing and compiling list sources is more science than art, requiring a disciplined approach to thorough research and testing. When you consider that 60% of the effectiveness of any direct marketing effort hinges on the quality of a list, considerable effort must be made to clearly understand the target audience.
Digital Intersection collaborates with our clients to review their campaign goals and create a customized strategy that includes geographic, demographic, behavioral and/or psychographic targeting. Then we review past campaigns to identify successes and opportunities for improvement to apply to new campaigns.
We specialize in everything from short-term campaigns with integrated channels from paid social, Pay Per Click (PPC), display, and pre-roll, to native and programmatic placement across multiple channels, including YouTube and Hulu, Pandora and Spotify, AdWords and Bing, as well as custom placements.
Our team can create a full-funnel marketing initiative from awareness and frequency to leads and re-engagement. We work with our clients to identify measures of success from awareness to lead generation, establish goals for cost-per-lead by media channel—even as granular as cost-per-lead by individual ads.
All campaigns are optimized frequently throughout the life of the program. We can provide custom performance visualization dashboards and Marketing tactics dashboards to identify what is working and what can be improved.
When it comes to traditional communications, developing eye-catching creative is critical to engaging the target audience. Whether the print piece is a dimensional mailing, postcard, or envelope package, effective communications relies as much on the message as it relies on the creative concept.
At Digital Intersection, we understand that good website design needs to be more than user-friendly – it needs to be useful, reinforcing the site's purpose and helping visitors find what they are in search of. Good web design must also be attractive, meet brand standards, achieve marketing goals, and provide visual interest. Piece of cake.
Many of our clients have come to us for the secure hosting of their websites. Digital Intersection offers web hosting in a secure SSAE 16 Data Center Hosting environment.
Digital Intersection offers a secure hosting environment that delivers a high degree of network performance and security.
We design custom integrated marketing campaigns using multi-channel communications that present a consistent, strategic message, allowing customers to easily interact with the client brand.
We work with clients to determine their marketing goals, define objectives and initiate the plan. But, we don’t stop there! We provide critical analysis and modify campaigns to improve ROI.
Great marketing design should elevate the brand and effectively communicate your message. Our talented team will work with you to define your message and make it look cool, too.
Want to talk about your marketing strategy and how we can help you achieve your goals?
Give us a little information and let's cross paths.